Business Details
26 Years
experience
Your Trusted Experiential Graphic Design Partner in Sebastopol
Ross/Luthin Creative is a two-person experiential graphic design, wayfinding, and sign design firm founded in 2000 by Gordy Ross and Ted Luthin. Our philosophy centers on the transformative power of good design to make places more interesting, experiences more memorable, and businesses more successful. With decades of combined experience, we specialize in creating sign programs and environmental graphics for mixed-use developments, corporate campuses, retail centers, medical facilities, and educational institutions. As a principal-only firm, every project receives direct attention from both founders, ensuring unparalleled expertise and creativity. Gordy Ross brings over 40 years of experience in spatial planning and brand application, while Ted Luthin combines design acumen with project management precision.Our services include experiential graphic design, master sign programs, identity design, and turn-key design/build solutions. We serve markets ranging from hospitality to civic spaces, prioritizing client collaboration and technical excellence. Our work bridges creative intuition with practical execution, ensuring every project aligns with brand identity and functional needs. By maintaining a lean structure, we guarantee that no project is delegated to junior staff, and clients always have direct access to our principals. This approach has allowed us to deliver consistent, high-impact design solutions since our inception.
Services
Experiential Graphic Design
Signage Design
Wayfinding
Identity Design
Design/Build
Details
- Year established: 2000
Highlights and features
- We have over 40 years of combined experience in experiential graphics
- Our two-person principal firm ensures direct attention to every project
- Specialized in master sign programs for diverse markets
- Combining creative design with practical project management
- Direct access to experienced professionals for all client inquiries
Services
Experiential Graphic Design
We develop graphics that transform built environments into engaging spaces. Our designs enhance brand presence through spatial storytelling, material selection, and interactive elements. Clients benefit from solutions that create memorable visitor experiences while maintaining functional clarity.
Signage Design
Our signage solutions combine aesthetics with practical navigation. We create master sign programs tailored to corporate campuses, medical facilities, and retail centers. Each design aligns with brand identity while ensuring ADA compliance and optimal visibility for complex spaces.
Wayfinding
We design intuitive wayfinding systems for multi-use developments and public spaces. Our approach integrates directional signage, digital kiosks, and environmental cues to reduce visitor stress. Solutions prioritize accessibility and adaptability for evolving spatial needs.
Identity Design
Our identity design connects physical spaces with brand values through cohesive visual systems. We translate brand messaging into environmental elements like color palettes, typography, and custom iconography. This ensures consistent brand experiences across all touchpoints in commercial and institutional settings.
Design/Build
We partner with fabricators to deliver complete design-to-installation projects. This service streamlines production through material sourcing, budget management, and quality control oversight. Clients receive fully realized environmental graphics with reduced coordination challenges from concept to completion.
People
Gordy Ross
Co-Founder
With 40+ years in experiential graphics, Gordy leads creative efforts combining spatial planning, brand application, and technical expertise. His background includes corporate campuses and medical facilities, ensuring each project balances creativity with practical execution.
Ted Luthin
Co-Founder
Ted focuses on design programming and project management, applying 30+ years of EGD experience and architectural knowledge. His expertise in organizing complex projects benefits large-scale developments, ensuring technical precision and client collaboration throughout the design process.
Questions
What industries do you specialize in?
We serve corporate, medical, hospitality, retail, educational, and civic sectors with tailored environmental design solutions.
How do you ensure design-brand alignment?
Our identity design process integrates brand values into spatial elements through color, typography, and custom visual systems.
What makes your firm unique?
As a principal-led firm, both founders directly handle every project from concept to completion, ensuring consistent expertise.
Do you handle large-scale projects?
Yes, our experience includes master sign programs for university campuses, mixed-use developments, and medical centers.
How do you approach wayfinding challenges?
We combine directional signage, digital tools, and environmental cues to create intuitive navigation systems for complex spaces.
Can you manage full design/build projects?
Yes, we partner with fabricators to deliver turnkey solutions including material sourcing, budget management, and installation oversight.
