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Business Details
45 Years
experience
Custom Sign Design & Fabrication in Healdsburg, CA
Founded in 1981, our company has built a reputation for excellence in custom sign design and fabrication. Our team combines decades of collective experience with a commitment to quality, honesty, and integrity in every project we undertake. Jim Lago, our founder, has become one of the most sought-after sign designers in the North Bay region through 36 years of dedicated service. Our skilled team members, including Tami Lago, Kyle Way, Mike Dale, and Erin Lago-Dericco, bring specialized expertise in financial management, shop operations, craftsmanship, and graphic design.

We specialize in creating winery signs, custom signs, vehicle graphics, and logo designs that meet the unique needs of our clients. Our dimensional signs and hand-crafted masterpieces reflect our attention to detail and understanding of visual impact from a distance. We pride ourselves on capturing the specific style or 'look' our clients need to effectively communicate their brand identity. With thousands of completed projects, including landmark and historical signs, we maintain our position as an industry standard for quality and customer satisfaction.
Services
Winery Signs Custom Signs Vehicle Signs Logo Design Sign Details
Details
  • Year established: 1981
Highlights and features
  • We have over 40 years of experience in custom sign design and fabrication
  • Our team includes award-winning designers and master craftsmen
  • We specialize in creating historically significant and landmark signage
  • We offer complete sign solutions from concept to installation
  • We maintain strict quality control over every project we complete
Services
Winery Signs
We create custom winery signs that capture the unique character of each vineyard while ensuring maximum visibility and impact. Our designs incorporate premium materials and specialized techniques to produce signs that reflect the quality of the wines they represent. With extensive experience in the wine industry, we understand the importance of creating signage that enhances brand identity while withstanding outdoor conditions.
Custom Signs
Our custom sign solutions range from simple MDO plywood signs with vinyl lettering to elaborate hand-carved pieces with 23 karat gold leaf accents. We work closely with clients to develop unique designs that meet specific branding requirements while maintaining durability and visual appeal. Each sign is crafted to exact specifications using time-tested construction methods.
Vehicle Signs
We produce high-impact vehicle lettering and graphics that transform company vehicles into mobile advertising platforms. Our vehicle signs are designed to withstand daily use while maintaining their professional appearance. We offer complete installation services for all types of commercial vehicles, ensuring precise application and long-lasting results.
Logo Design
Our logo design services create distinctive brand identities that translate effectively across multiple mediums. We develop designs that maintain visual impact at various sizes and distances while incorporating elements that reflect each client's unique business character. Our designs are optimized for both digital and physical applications.
Sign Details
We provide detailed sign construction information showcasing our various fabrication techniques. From acrylic lettering to complex dimensional designs, we demonstrate our craftsmanship through close-up examples of completed projects. These details help clients understand the quality and durability of our sign construction methods.
People
Jim Lago
Founder & Lead Designer
With 36 years of experience, Jim Lago is a renowned sign designer and consultant known for his exceptional design skills and customer-focused approach. He established Healdsburg Signs in 1981 and has maintained the company's reputation for quality and integrity.
Tami Lago
Chief Financial Controller
Tami Lago manages financial operations and estimates while providing a nurturing presence in the workshop. She brings honesty and dedication to her role, balancing work responsibilities with family commitments.
Kyle Way
Shop Manager
Kyle Way has progressed from a young employee to a trusted shop manager over 18 years. He maintains high standards for customer service and product quality while demonstrating a strong work ethic and professional integrity.
Mike Dale
Master Craftsman
As the shop's mechanical expert since 1997, Mike Dale creates our most complex dimensional signs. His workshop produces intricate masterpieces that showcase his exceptional craftsmanship and technical expertise in sign fabrication.
Erin Lago-Dericco
Graphic Designer
Erin Lago-Dericco combines natural design talent with industry knowledge to create effective sign designs. She understands both aesthetic appeal and practical visibility requirements, making her one of the region's top sign designers.
Questions
What types of signs do you specialize in creating?
We specialize in winery signs, custom signs, vehicle graphics, and logo designs with dimensional elements and premium materials.
How long have you been in the sign-making business?
Our company has been creating high-quality signs since 1981, with over four decades of industry experience.
Do you work with clients outside the local area?
While based in Healdsburg, we serve clients throughout California and have completed projects as far as France's wine regions.
What makes your sign designs unique?
Our designers combine artistic talent with practical knowledge of visual impact to create signs that are both attractive and effective.
Can you help with both design and fabrication?
We offer complete sign solutions from initial concept development through final fabrication and installation.