Website
Business Details
We blend classic California surf culture with traditional sign painting to create distinctive custom signs and surfboards. Our sign shop specializes in quality, handpainted lettering on walls, wood, aluminum panels, vehicles, windows, menus and more. We have over 15 years of experience shaping surfboards for local riders, bringing deep expertise to every board we build. Our surfboards are personally handshaped and manufactured locally in Santa Cruz, ensuring authentic craftsmanship. We offer both offtherack boards from our showroom and custom orders that take six to eight weeks after deposit. Our founder, Kyle Johnson, studied at UCSD and trained alongside master board builders to master shaping, glassing, sanding, resin work and design.

We continuously strive for higher quality in both design and aesthetic, drawing inspiration from the regions rich wave environment. We design each surfboard individually and build it by hand, reflecting the surfers style and the local break characteristics. Our sign designs are crafted to help businesses stand out, using effective layout and durable, handpainted finishes. We ensure quality by using handpainted lettering for signs and handshaping techniques for surfboards. Our commitment to client satisfaction drives us to deliver functional, beautiful signs and boards that meet exact specifications.
Highlights and features
  • We offer 15+ years surfboard shaping expertise.
  • Our surfboards are handshaped locally in Santa Cruz.
  • We complete custom surfboard orders in six to eight weeks.
  • Our founder trained alongside master board builders after UCSD graduation.
  • We provide handpainted lettering on walls, wood, metal and glass.
Services
Custom Sign Lettering
Our custom sign lettering service delivers handpainted designs on walls, wood, aluminum panels, vehicles, windows and menus. We target businesses seeking distinctive branding that stands out in competitive markets. Clients receive durable, eyecatching signage that enhances visibility and reinforces their professional image.
HandShaped Surfboards
We handshape each surfboard locally in Santa Cruz using traditional shaping, glassing and resin techniques. Our target audience includes surfers of all skill levels looking for a board tailored to their style and local breaks. Clients receive a custombuilt board that improves performance, durability and aesthetic appeal, backed by over 15 years of shaping expertise.