Business Details
Your Trusted Branding & Design Partner
Roher-Sprague Partners has been dedicated to addressing the marketing and communication needs of corporations, non-profits, and museums for over eighteen years. Our expertise in design and strategic planning, combined with a commitment to understanding client needs, results in effective solutions for brand identity and marketing challenges. We prioritize creating emotional connections through communication, ensuring each project reflects the unique character of the brand it represents. Our team combines extensive experience in exhibit design, brand identity development, and environmental graphic design with technical proficiency in digital media and project management. We approach every project by thoroughly understanding client goals and audience values, delivering creative solutions that are both memorable and budget-conscious.This client-centric methodology has established us as a trusted partner in the industry. Our work spans diverse sectors, including the recent redesign of the Shames JCC campus signage and the creation of community-focused initiatives like the 'Welcome to All' banners. We maintain a passion for design excellence while ensuring practical execution across print, digital, and environmental platforms. Our team's multidisciplinary skills in 3D imaging, web development, and campaign execution support comprehensive service delivery. This combination of strategic insight, creative capability, and technical expertise positions us to help organizations achieve their communication objectives effectively.
Services
Brand Identity Development
Environmental Graphic Design
Print Communications
Digital Marketing
Exhibit Design
Wayfinding Systems
Donor Recognition Signage
Community Initiatives
3D Imaging & Animation
Web Development
Highlights and features
- We have over 18 years of experience in brand identity development and strategic communication.
- Our team combines expertise in environmental design, digital media, and campaign execution.
- We prioritize understanding client goals and audience values before project initiation.
- We deliver creative solutions that maintain strict budget adherence without compromising quality.
- Our multidisciplinary approach ensures cohesive branding across print, digital, and physical spaces.
Services
Brand Identity Development
We create distinctive brand identities that reflect each organization's unique character. Our process begins with understanding client goals and audience values to develop cohesive visual systems. Services include logo design, typography selection, and brand guideline development that ensure consistent messaging across all platforms.
Environmental Graphic Design
Our environmental design solutions integrate brand identity with physical spaces. We specialize in wayfinding systems, donor recognition signage, and exhibit design that enhance user experiences. Projects like the Shames JCC campus signage demonstrate our ability to create functional, aesthetically pleasing environmental graphics.
Digital Marketing
We develop comprehensive digital strategies that include web design, social media integration, and online campaign execution. Our team handles technical aspects like network administration and database maintenance while creating engaging digital content that aligns with brand messaging.
Print Communications
From brochures to banners, we produce high-impact print materials that maintain brand consistency. Our services include typography selection, layout design, and production management for both small-scale and large-format printing projects like the 'Welcome to All' community banners.
Exhibit Design
We create immersive exhibit environments for museums, retail spaces, and cultural institutions. Our designs combine spatial planning with brand integration to tell compelling stories. The Shames JCC project demonstrates our ability to translate brand identity into three-dimensional experiences.
People
Melanie Roher
Creative Director
Melanie leads art direction and creative guidance for all projects. With expertise in exhibit design, brand identity, and environmental graphics, she ensures visual excellence across print and digital platforms while maintaining strict budget adherence.
Sue Ann Sprague
Strategic Marketing Lead
Sue Ann brings over two decades of agency operations experience to our projects. She specializes in campaign execution and strategic marketing planning, ensuring every solution aligns with client business objectives and market requirements.
Debra Magid
Project Manager
Debra combines design expertise with organizational leadership as our team's project manager. She oversees environmental graphic design projects and coordinates multidisciplinary teams to ensure timely, budget-conscious delivery of complex design solutions.
Adam Z Lein
Digital Media Specialist
Adam manages technical operations including web development, 3D imaging, and digital photography. His technical proficiency in network administration and database maintenance supports seamless execution of digital marketing campaigns and multimedia projects.
Questions
What industries do you work with?
We serve corporations, non-profits, museums, and cultural institutions with customized communication solutions.
How do you approach new projects?
We begin by understanding your specific goals and audience values before developing tailored creative strategies.
What geographic areas do you serve?
While based in Irvington, NY, we work with clients throughout the New York metropolitan area including Tarrytown and White Plains.
What makes your agency different?
Our multidisciplinary team combines creative design excellence with technical expertise across all communication platforms.
Can you handle both print and digital projects?
Yes, we provide comprehensive services spanning print communications, digital marketing, and environmental design.
