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Business Details
42 Years
experience
Custom Signage & Truck Lettering Experts in Edison, NJ
BELL SIGNS has been delivering high-quality signage and design solutions in New Jersey for over 25 years. Founded in 1984 by Karen and Steve Bell, both professionally trained in sign painting and layout design, we combine decades of hands-on experience with a commitment to craftsmanship. Our services span truck lettering, custom signs in materials like carved cedar and aluminum, logo design, business cards, and vinyl decals. Located in Edison, NJ, we serve a diverse clientelefrom large corporations to small businessesensuring each project reflects professionalism and creativity.

Our racing decal and photography services further showcase our versatility, rooted in Steve Bells 40-year passion for drag racing. With a focus on reliability and client satisfaction, we maintain a loyal customer base by prioritizing quality and innovation in every detail.
Services
Sign Design Truck Lettering Logo Creation Business Cards Vinyl Decals Racing Decals Photography Services
Details
  • Year established: 1984
Highlights and features
  • We offer 25+ years of specialized sign-making expertise in New Jersey.
  • Our team includes professionally trained sign painters and designers.
  • We serve diverse clients from startups to major corporations.
  • We provide in-house design and production for end-to-end control.
  • We maintain a consistent Edison, NJ location since 1984.
Services
Sign Design
We create custom signs using materials like carved cedar, wood, aluminum, and Corian. Our designs range from elaborate 22k gold-leaf storefront signs to simple parking indicators. Each project emphasizes durability and visual impact, tailored to client needs while maintaining professional standards for long-term visibility.
Truck Lettering
Specializing in truck and trailer lettering for over 25 years, we design eye-catching vehicle graphics that enhance brand recognition. Our services include layout planning, material selection, and precise installation to ensure a professional appearance that withstands outdoor conditions while effectively promoting your business on job sites.
Logo Creation
Our logo design service develops professional brand identities that convey credibility and expertise. We focus on creating scalable, memorable designs that align with business goals, ensuring consistent application across marketing materials to strengthen customer perception and market presence.
Business Cards
We produce full-color laminated business cards that leave a lasting impression. Our designs balance aesthetics and functionality, incorporating essential contact information with visually appealing layouts to help clients stand out in competitive markets through high-quality printed materials.
Racing Decals
For drag racing enthusiasts, we design sponsor decals, competition numbers, and vehicle graphics. Our services include hand-painted elements, airbrushing, and vinyl applications tailored to racing aesthetics, combining Steve Bells 40-year industry passion with technical precision for track-ready results.
People
Karen Bell
Co-Owner
Karen Bell co-founded BELL SIGNS in 1984 after training in sign painting and layout design. With over 25 years of experience, she contributes expertise in client relations and design execution, ensuring quality craftsmanship for every project.
Steve Bell
Co-Owner
Steve Bell, a drag racing enthusiast since 1972, co-founded BELL SIGNS in 1984. His sign-making expertise and photography skills enhance the companys racing-themed services, combining creative vision with technical proficiency for diverse client needs.
Questions
What types of signs do you create?
We design and produce carved cedar, wood, aluminum, and Corian signs for storefronts, parking spaces, and directional use, tailored to client preferences and durability requirements.
Do you offer vehicle branding services?
Yes, we specialize in truck and trailer lettering with custom graphics that promote businesses effectively while withstanding outdoor conditions for long-term visibility.
Can you design a business logo?
Our logo design service creates professional, scalable brand identities that align with your business goals, ensuring consistent application across all marketing materials.
Do you provide racing-related graphics?
Yes, we create racing decals, sponsor graphics, and competition numbers using hand-painted and vinyl techniques, reflecting Steve Bell’s 40-year drag racing expertise.
How long does sign production take?
Production timelines vary by complexity but typically range from 3-7 business days. We prioritize quality craftsmanship while maintaining efficient turnaround for client projects.
Are business cards printed on-site?
Yes, we handle full-color laminated business card design and printing in-house, ensuring quick revisions and high-quality results that meet client specifications.